New Vanity — The Big Story About Big Brand  

The launch of a brand is not just about clothing but also about the message and energy it carries. In our project, we told the story of New Vanity by creating a 15-minute film that immerses the viewer in its philosophy, ideas, and values. It’s a story about creating more than just a product—it’s about building a community united by shared energy and meaning.

The film reveals the brand’s creation process, shares behind-the-scenes moments from its first shoot, and showcases how a unique style is born. This approach not only tells the story of the brand but also establishes a genuine connection with the audience, making it relatable and accessible.